Content Development

Content Development

Content Development

Content Development

We are a one-stop shop for all the different types of Digital Marketing you will need to make your online business or brick and mortar store successful.

Content Marketing Audit

The opportunity to use a website content audit tool will markedly improve your output. What they do is analyse and assess all of your existing content, with most content marketing audit processes revealing your strengths and weaknesses in order to adapt your work to current goals and activities.

Content Marketing Strategy

The content on your web page is very important and is something to plan carefully. With the strategy we have at DIQ, your web page will be polished and smooth.

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Things we can do for you

We help clients improve their rankings on Google and help convert more leads by focusing on certain types of marketing we think will benefit them the best depending on their goals.

Audit

Auditing your content is very important when it comes to creating a polished website. These are our 5 steps to auditing your content.

Identify Main Goal

What content problems do you most want to address? Choose your audit’s main goal accordingly; your goal determines everything you do in your inventory and audit.

Identify The Content to Include

Often, an organization needs a full inventory – a cataloging of every piece of content it owns. Less often, the organization can get by with a partial inventory.

Define Your Inventory/ Audit Facets

Define the facets – the types of data – to capture in the inventory. These facets become columns in your spreadsheet or whatever tool you’re using to capture your inventory data.

Inventory the Content to be Audited

To get an automated start on your inventory of web-based content, you can use a web-scraping tool, such as SiteOrbiter, Screaming Frog, CAT (Content Analysis Tool), or Trim.

Audit The Content in Your Inventory

Simply capture data and observations according to your audit’s goal.

Conclusion

Conclusion

 

 

 

 

 

 

 

A content audit is no trivial effort. It can seem daunting. At the same time, you can’t make strategically sound decisions about your content without a solid sense of the content you already have.

  • Audit
  • Identify Main Goal
  • Identify The Content to Include
  • Define Your Inventory/ Audit Facets
  • Inventory the Content to be Audited
  • Audit The Content in Your Inventory
  • Content Marketing Strategy
  • Content Strategy
  • Content Plan

Content Marketing Strategy

At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.

Content Strategy

On the other hand, content strategy delves deeper into the creation, publication, and governance of useful, usable content. Note that content strategy often goes beyond the scope of a content marketing strategy, as it helps businesses manage all of the content they have.

Content Plan

In contrast to the other two, a content plan is very tactical. It documents the specifics of how you will execute your strategy, and who on your team will be handling each task. It’s important to understand that you need a content marketing strategy before you build your content plan.

Do You Need a Content Marketing Strategy

Absolutely! As we’ve learned through our annual research, not only do you need a strategy, you also need to document it.

What Should it Include

Think of a content marketing strategy as an outline of your key business and customer needs, plus a detailed plan for how you will use content to address them.

How Often Should You Update Your Content Marketing Strategy

Some parts of your strategy should stay consistent even as your content marketing program grows and evolves — namely, your mission and business goals.

Remain on Target

Remain on Target

 

 

 

 

 

 

To ensure that your content marketing program remains on target, consider revisiting your channel strategy, core topics, and team processes on an annual basis — or more often if you are just getting started.

  • Audit
  • Identify Main Goal
  • Identify The Content to Include
  • Define Your Inventory/ Audit Facets
  • Inventory the Content to be Audited
  • Audit The Content in Your Inventory
  • Content Marketing Strategy
  • Content Strategy
  • Content Plan