Content Development
Content Development
We are a one-stop shop for all the different types of Digital Marketing you will need to make your online business or brick and mortar store successful.
Content Development
We are a one-stop shop for all the different types of Digital Marketing you will need to make your online business or brick and mortar store successful.
The opportunity to use a website content audit tool will markedly improve your output. What they do is analyze and assess all of your existing content, with most content marketing audit processes revealing your strengths and weaknesses in order to adapt your work to current goals and activities.
The content on your web page is very important and is something to plan carefully. With the strategy we have at DIQ, your web page will be polished and smooth.
We help clients improve their rankings on Google and help convert more leads by focusing on certain types of marketing we think will benefit them the best depending on their goals.
Auditing your content is very important when it comes to creating a polished website. These are our 5 steps to auditing your content.
What content problems do you most want to address? Choose your audit’s main goal accordingly; your goal determines everything you do in your inventory and audit.
Often, an organization needs a full inventory – cataloging every piece of content it owns. Less often, the organization can get by with a partial inventory.
Define the facets – the types of data – to capture in the inventory. These facets become columns in your spreadsheet or whatever tool you’re using to capture your inventory data.
To get an automated start on your inventory of web-based content, you can use a web-scraping tool, such as SiteOrbiter, Screaming Frog, CAT (Content Analysis Tool), or Trim.
Simply capture data and observations according to your audit’s goal.
A content audit is no trivial effort. It can seem daunting. At the same time, you can’t make strategically sound decisions about your content without a solid sense of the content you already have.
At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.
On the other hand, content strategy delves deeper into the creation, publication, and governance of useful, usable content. Note that content strategy often goes beyond the scope of a content marketing strategy, as it helps businesses manage all of the content they have.
In contrast to the other two, a content plan is very tactical. It documents the specifics of how you will execute your strategy, and who on your team will be handling each task. It’s important to understand that you need a content marketing strategy before you build your content plan.
Absolutely! As we’ve learned through our annual research, not only do you need a strategy, you also need to document it.
Think of a content marketing strategy as an outline of your key business and customer needs, plus a detailed plan for how you will use content to address them.
Some parts of your strategy should stay consistent even as your content marketing program grows and evolves — namely, your mission and business goals.
To ensure that your content marketing program remains on target, consider revisiting your channel strategy, core topics, and team processes on an annual basis — or more often if you are just getting started.