Content Marketing Audit Services
Content Marketing Audit Services
Content Marketing Audit Services
We help clients improve their rankings on Google and help convert more leads by focusing on certain types of marketing we think will benefit them the best depending on their goals. We also offer content marketing audit services to any business who wants to audit their content.
The experts at DIQ have created an efficient process to collect data from your customers, verify it, and publish it as 3rd-party-verified content.
We collect data directly from your customers via web-based questionnaires. Our questionnaires are optimized to give your customers a great experience while providing you with a high response rate.
We confirm the identities of participants while protecting their privacy.
Instantly publish the data you select as content assets verified by DIQ experts.
Our content is useful across all stages of the buyer’s journey, from awareness to final decision-making, and we provide the tools to leverage your content in each of these funnel stages.
We gain the required insights of each and every URL on your website using the best tools and practices.
All our assessments are conveyed to you with detailed reports of why the content of a specific URL is to be left alone, updated, redirected, or deleted.
When it comes to updating old content, our team of expert content writers and marketers can add relevant content to your website and get more eyes on it via social media marketing and content marketing.
A content marketing audit can save your business money. An audit is a chance to fix the mistakes.
An audit can help find the discovery of excellent content that you didn’t know you have (and paid for) but aren’t using because it’s hard to find.
A content marketing audit can also find and fix content that isn’t achieving your marketing objectives because it’s redundant, outdated or isn’t valuable to your clients.
Also, an audit can identify and fill critical gaps in content so your clients get the information they need.
Lastly, an audit can ensure messaging and branding is consistent and accurate across all of the platforms you use to communicate with your customers.
At DIQ, we believe the content marketing audit is the most valuable investment you can make to increase revenue and retain existing clients for years to come.
– Inventory. All marketing assets are identified and indexed, from point-of-sale signage down to every white paper or infographic on the website. Metrics are collected on each. This may be recorded in a spreadsheet with each item’s unique index number, URL if applicable, title, summary description, and content type.
– Analysis and recommendations. Here, the auditors evaluate the collected data and add detailed recommendations (e.g., keep, revise, remove). No two audits will be exactly alike.
– Summary and reporting. This is where the auditors condense massive amounts of qualitative and quantitative data into a digestible format that can be shared and understood by the client organization’s decision-makers, strategists, and content creators.